TikTok is not just a video platform, it is now also a trendsetter - the trend of handbags is being reshaped in real time by young people. The latest trend report from Accio reveals that the following types of packaging and design directions are gaining popularity.
Trend 1: Crossbody crossbody bag continues to dominate
The data shows that the search popularity of "crossbody bag" on TikTok peaked in November 2024 and will continue to decline at a high level in 2025. Especially suitable for short video display and fashion matching display.
How should I push the crossbody bag? How do you do it?
Multiple TikTok videos reveal that luxury brands are actually outsourcing in China, sparking concerns and discussions among young consumers about the authenticity of the brand's origin.
Design suggestion:
In addition to the basic functions of Crossbody, camera friendly styling details can be added, as well as highlighting the brand's manufacturing source and process transparency during packaging, which can further stimulate TikTok users' identification.
Explosive Trend 2:Classic Tote bag+nostalgic style revival
The report points out that brands such as Vera Bradley and Longchamp were "overturned" by young people in the 2000s with retro patterns on TikTok, and their search volume reached hundreds of millions.
Especially in the back to school content, Tote bags have a high exposure frequency as daily campus equipment, which meets the needs of GenZ campus for sharing content on the streets.
Design suggestion:
Tote bag launches a retro version and limited edition print series, combined with campus culture or brand stories, and short video promotion topics to create a strong sense of memory.
Slouchy Hobo, Suede. East West silhouette returns to popularity.
Style Trends
The Slouchy Hobo bag on TikTok, with its soft curves and strong switching between day and night, is highly popular and suitable for shooting and changing outfit scenes for display.
The suede texture and the retro silhouette of the East West structure also target the young people who pursue texture and mix and match.
TikTok is a platform that pursues visual appeal
Design suggestion:
Soft silhouette bags, suede or recycled fabrics can be launched to create a "casual+textured" visual style that meets TikTok's content shooting needs.
Consumer focus: Beyond functionality, they care more about brand story and transparency
TikTok's' luxury goods origin dispute 'video has surpassed one million views, revealing that users are questioning the authenticity of the origin and the supply chain information behind the purchase of bags
Design suggestion:
In addition to design, brands should also build a transparent and trustworthy impression of Genz through content sharing, factory processes, local manufacturing, and other endorsement information.
The bag trend brought by TikTok,
Not only packaging aesthetics, but also the combination of content exposure rate and brand attitude.
Young people not only look at styles, but also at whether a brand has a story, sincerity, and attitude.
