The OEM needs to 'change'

Many bag OEM factories used to silently supply international big brands. But when they chose to switch from OEM to independent brand business logic, it completely changed.

Sales increase

After the transformation of contract factories, they are no longer constrained by order fluctuations and rely on popular products and e-commerce channels to achieve more stable sales. They can also increase profits through self operated pricing.

Customer growth

In the past, customers were B-end buyers, but now they are turning to C-end consumers with a wider reach. With the help of cross-border e-commerce, Facebook, Instagram and other platforms, new customer groups can be quickly accumulated.

Fan stickiness

The accumulated technological strength of big brand OEM+the design sense/environmental protection concept/trendy elements of our own brand provide consumers with reasons to repeatedly purchase and form brand loyalty.

Order Resources

From relying on big brand orders to transitioning to multi-channel resources:

Online: independent websites, e-commerce platforms, social media

Offline: Purchase shops and pop-up exhibitions have diversified order sources and stronger risk resistance capabilities.

Brand examples：

Longchamp

At first, it was just a small leather goods manufacturer, but later became popular worldwide with the Le Pliage folding bag. The design is simple and durable, suitable for daily commuting, with rich colors to meet fashion needs. By promoting products through celebrities and fashion bloggers, it has become synonymous with light luxury. Nowadays, Longchamp not only has stable sales, but also has accumulated a large number of loyal fans, completely stepping out of the shadow of a "contract manufacturer".

GINZA

Independent brand operation increases sales, customers, and visibility

Development history: Ginza was first established in Wenzhou, China, and is a leading enterprise in the domestic luggage industry. Our OEM strength includes long-term manufacturing for top brands such as Samsonite, TUMI, Antler, Ricardo, etc

Self owned brand: launches affordable Ginza GINZA and high-end travel anime Alumann, and provides original designs for NetEase Yanxuan, JD.com, FILA, and others

Transformation advantages: Dual track operation of OEM and independent brand, leveraging e-commerce channels to achieve stable sales and increased customer stickiness.

Brand Inspiration

The transformation of a contract manufacturer into a brand is not just about "changing the logo", but also about upgrading oneself from a "producer" to a "brand operator", in order to achieve sales growth, fan stickiness, and stable orders.

In short - process advantages+design differentiation+storytelling marketing