The fitness needs of women in the Z era of North America are changing.

For Generation Z girls in North America, fitness bags are no longer just equipment storage, but an extension of their lifestyle - they need to be able to hold up for life and style.

What they pursue is: athleisure functionality or clean girl minimalist aesthetics. So, how should fitness bags be designed to suit their taste?

Their fitness style=lifestyle. Generation Z women's fitness behavior exhibits several characteristics:

Mixed life scenario: seamless switching between work, class, fitness, and party styles online: not only gym attire, but also fitness bags need to be stored in a more delicate manner: I don't like "big bags packed haphazardly", I prefer logical partition storage.

What kind of design style do they like

Keywords: Athleisure sense/Clean Girl atmosphere/Low key premium color preference: low saturation colors such as oat white, fog gray, etc., versatile for commuting style tendency: simple lines, weakened or no Log0, emphasizing "enduring without getting bored"

They still like it ..

Keywords: Athleisure Sense/Clean Girl Atmosphere/Low key Premium

Material selection: lightweight nylon, waterproof polyester, recycled material, soft and stylish. Functional details: independent shoe compartment, dry and wet partition, essential small item storage clip.

What should we pay attention to when incorporating these elements into the design?

Athleisure dual-use scene sense

Suitable for fitness and leisure, without the need for a strong sports style, you can refer to Lululemon's style transformation.

Clean Girl's Clean Storage

The internal structure is simple and practical, with a strong sense of white space, avoiding complex structures, and enhancing the "cleanliness of life".

Multi functional details need to be cleverly hidden

The functions are hidden without revealing, such as hiding the shoe compartment and placing the water bottle bag on the side and back, balancing aesthetics and practicality.

Low saturation soft color scheme

No color skipping splicing, use a unified color tone to reflect "durability+luxury", easy to wear in multiple scenarios.

Summary:

What they want is a fitness and lifestyle assistant who can go out of the street

Can it become a part of daily outfits?

Can it represent my lifestyle and attitude?

Can I walk from the gym to the streets without breaking the rules?