In North America, people of different skin colors may have certain preferences when choosing backpacks due to cultural background, aesthetic concepts, and other factors. In a world where fashion intersects with cultural identity, backpacks are no longer just accessories—they’re statements. Recent data reveals that 72% of urban professionals in Europe prioritize bags that balance aesthetics with functionality, yet few brands address how cultural nuances shape these choices. Take North America, for instance: preferences between white and Black communities diverge sharply in color palettes, design styles, and even functional demands. For European buyers eyeing transatlantic trends, understanding these subtleties isn’t just insightful—it’s a strategic advantage.

White Consumers

·Color preference: White people have lighter skin tones and relatively stronger ability to handle various colors. They tend to choose bright and bright colors, such as classic navy blue, red, yellow, etc. These colors can better complement their skin tone and show vitality and personality.

·Style preference: I prefer simple and casual backpack styles in daily life, such as common backpacks, shoulder bags, etc. I pay attention to the practicality and comfort of backpacks to meet the needs of daily travel and leisure activities. In business occasions, people tend to choose simple and elegant briefcase or business backpack with classic design, often in dark colors such as black and brown, to demonstrate professionalism and stability.

·Functional Priorities: Waterproof zippers, ergonomic straps, and anti-theft features rank high for commuters and travelers.

Black Consumers

·Color preference: Black people have darker skin tones and often choose bright colors that form a sharp contrast with their skin tone, such as fluorescent colors, metallic colors, etc., to make the overall look more visually impactful and fashionable. In addition, some colors with cultural significance, such as red, black, green, which represent African culture, are also deeply loved.

·Style preference: Influenced by hip-hop culture and other factors, black people have a unique preference for backpack styles, such as crossbody waist bags and large capacity sports backpacks. These backpacks are convenient to carry and have strong functionality, while also showcasing personality and fashion attitude.

·Functional Priorities: Durability for athletic use (e.g., gym gear storage), ventilated pockets for sports apparel, and reinforced seams for heavy loads.