Imagine unzipping a backpack from a typical North American man: a weathered laptop sleeve, gym shoes stuffed in sideways, and a half-eaten protein bar. While practical, these bags often lack the effortless sophistication European consumers expect. Yet, hidden in this utilitarian chaos lies a golden insight: the rising global demand for versatile, gender-neutral bags that balance function and style—a niche European designers are uniquely positioned to dominate.

1. The kettle is standard, not mineral water, it's the kind of giant metal powder

Hydro Flask, Yeti, Stanley cups, really everyone has them. Most people will pack ice water, and some even brew coffee or tea leaves. The key point is that they will always replenish water, but never buy bottled water. Environmental protection, cost saving, and health preservation, water bottles may be one of their biggest investments in "health".

2. Afraid of hunger: Keep energy bars and trail mix (nut mix) in your backpack all year round

I was shocked by the fear of "sudden drops in blood sugar" among North American boys, who often pulled out a protein bar or a mixture of nuts and dried fruits. Reason: They really rarely order takeout and are not used to having three main meals, so "something to eat anytime" has become a necessity.

3. There are a lot of electronic devices, but very few come with a power bank

There are usually:

·Laptop (MacBook or ThinkPad) Earphones (AirPods Pro or Bose)

One or two data cables

BUT， Almost no one carries a portable power bank. Because they are used to finding sockets everywhere, some people even bring a three headed power strip to plug in whenever they need.

4. Umbrella? No, sunscreen cream? have

This is really a huge cultural difference - North American straight men rarely use umbrellas and go out wearing hoodies/assault jackets on rainy days. But! In summer, many people wear sunscreen or hats, especially during outdoor activities. Don't think they don't care about their skin, they're just using a "tool person" approach to sunscreen.

5. Tissue, wet wipes, band aids? None at all.

Daily necessities rely on the environment to provide, and are available in shopping malls, Starbucks, and offices. I don't bring them myself. But if you ask them if they have any knives/multifunctional tools, they are likely to pull out a Swiss Army knife or EDC (Everyday Care's small tool), with the attitude of being able to survive in the wild at any time.

To summarize, the "backpack philosophy" of North American boys is that functionality is paramount, as long as it can be used, there is no good-looking bag, only a backpack that can last for ten years.

The survival mentality of 'I am not prepared to let life down' is truly ingrained in every pocket of the backpack.

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